Reports Instagram's Testing An Update That'll Really Suck For Influencers
"We want your followers to focus on what you share, not how many likes your posts get"
The days of the 'gram as we know it might be numbered, you guys.
And in all honesty, it might not be a bad thing.
Manchun shared a collection of screenshots from the test on Twitter, pointing out that Instagram is attempting to put the focus back on content, not popularity (assumedly).
In a pop-up, the company has written:
“We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets."
As Fast Company states, it likely the shift in Insta's approach is linked to the growing number of studies suggesting these kinds of platforms have a negative impact on mental health.
Then there's the whole conundrum where people are seeking out activities purely for the Instagram love - which also has been pointed out by Fast Company.
While at first, it might instil a sense of dread in lovers of the app - after all, what's the point of ordering a matcha latte if people can't see how many likes the photo gets - this kind of approach could make for a much healthier experience for users.
And honestly, if it leads to a drop in all those "woke up like this" posts that picture some influencer showing off their rig with a full pout, we wouldn't be mad about it.
What do you think?