This Ikea world map is going viral for a pretty embarrassing reason

1 min read
IKEA JONATHAN NACKSTRAND/AFP/Getty Images

Can you spot why?

Well, this is awkward. 

This week on the Internet, a photo of an Ikea map has gone completely viral because of a pretty giant error. 

Reddit user Jibbles666 shared a snap of the Ikea map in question and pointed out a little old country by the name of New Zealand had been left out. 

Along with the photo, which they posted in a sub-Reddit titled MapsWithoutNZ, the user wrote the caption:

"Ikea's map game is not on point." ​

Shortly after the news exploded around the globe - especially in NZ, we imagine - a spokesperson from Ikea told the BBC:

"Ikea is responsible for securing correct and compliant motifs on all our products. We can see that the process has failed regarding the product BJÖRKSTA world map - we regret this mistake and apologise. We will take the necessary actions and the product is now being phased out from our stores." 

This is not the first time NZ has been forgotten on a world map, in fact, Tourism New Zealand created an entire ad about it.

Image: JONATHAN NACKSTRAND/AFP/Getty Images

Written By Stephanie Nuzzo