Here's All Of The Celebs Who've Unfollowed James Charles
Meanwhile, Tati's followers are soaring.
It's been a dark day for beauty influencer James Charles. His followers are crumbling down like a dropped bronzer.
But the ones that have got to sting the most are the A-listers.
Kylie Jenner was reportedly one of the first to press 'unfollow'. The pair collaborated for Halloween just last year after the self-made billionaire tweeted James asking to do a video together.
Then came the Kardashian leader, Kim. Kim was a part of Charles' Beauty Battle, but it looks like it wasn't enough for Kim to stay loyal.
Demi Lovato has also cut ties with the beauty blogger. Charles painted Lovato's face before Christmas last year.
Miley Cyrus, Katy Perry, Shawn Mendes, Iggy Azalea, Laura Lee and one of the biggest names in YouTube, Jeffree Star have all removed Charles from their social media lives.
Star, who has always been a fan of Charles, reportedly dropped this Twitter bomb just yesterday:
"There is a reason that Nathan banned James Charles from ever coming over to our home again.
"There’s a reason why I haven’t seen him since @GlamLifeGuru’s birthday in February. He is a danger to society. Everything Tati said is 100% true."
However, it has since been deleted.
The whole thing started when James, 19, posted a vid for Sugar Bear Hair gummy vitamins - a direct competitive of his friend and mentor Tati Westbrook’s own supplement company - at Coachella.
Tati, 37, posted a clip of herself reacting to the video to her Instagram, saying she felt “lost” and “betrayed” by an unnamed person.
James then apologised, explaining that the post wasn't sponsored but it was too late. Her 43-minute video 'BYE SISTER' cut off ties with James in a very public way.
At time of writing, he has dropped more than two million subscribers, sitting close to 14 million. Tati, on the other hand, has gained close to three million.
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