Beyoncé and Jay-Z helped attract a record number of visitors to the Louvre

1 min read

It’s the Beyoncé effect

The Louvre in Paris is one of the world’s most famous and visited museums. 

But in 2018 it broke its own record by opening its doors to a whopping 10.2 million visitors. 

The person credited for this?

None other than Beyoncé Queen-Of-Everything Carter.

Jay-Z helped a bit too. 

We’re specifically talking about the couples film clip for their song ‘Apesh*t’ which was filmed in the Louvre and featured world famous artworks such as the Mona Lisa.

The video has been viewed over 146 million times on YouTube and brought guests from all over the world to the Parisian landmark. 

According to a statement released by the Louvre, visitors came primarily from the United States, China, other European countries and Brazil.

But, as great as Beyoncé is, she wasn’t the only thing that helped spike the museum’s foot-traffic. 

The Louvre credited the revival of tourism in France and particularly in Paris as a reason for the record. 

They also noted, “The event exhibition "Delacroix (1798-1863)" was acclaimed by a large public,” referring to their flagship exhibition on French master Delacroix, and that “around the world, the Louvre's desire is also nourished by the Louvre Abu Dhabi.” 

Whatever the reason, 10.2 million visitors in one year is one hell of a record! 

Images: Apesh*t / Roc Nation / Parkwood.


We just ‘ADORE’ having Amy Shark in Nova’s Red Room. Check it out below, it’s a lot better than our pun.

Written By Krisinda Merhi